Cholayil Private Limited appoints Anupam Katheriya as CEO

By

Maverick Martins

Published
Feb 28, 2023

Cholayil Private Limited, the parent company of brands like Medimix, Cuticura has strengthened its leadership team with the appointment of Anupam Katheriya as chief executive officer (CEO).

In his new role, Katheriya will head the growth and diversification plans of the company across its portfolio of brands.

Commenting on the appointment, Pradeep Cholayil, chairman managing director at Cholayil Private Limited in a statement said, “We welcome Anupam onboard to lead Cholayil and our illustrious portfolio of diverse brands. In his past roles across leading consumer goods companies, he has a proven track record of building strong brands in large categories. We aspire to achieve a Rs 1000 crore revenue in the near term for which we are investing in our brands, people, processes, and infrastructure.”

Anupam Katheriya added, “Cholayil has strong equity and base in Ayurvedic and natural products and has potential to scale​-​up as we contemporize our offering further and reach out to newer segments. It is indeed a great opportunity and honor for me to add value to the portfolio of brands and take them to newer heights.”

Katheriya has over 2 decades of experience in the consumer goods industry and worked in leadership positions at multinationals like Heinz, Nestle and Emami.