Chinese brands to show clothing designs at NYFW: Men's
today Jan 29, 2018
Chinese brands will showcase their new 2018 autumn-winter range of clothing at New York Fashion Week (NYFW): Men’s.
As part of the agreement between Alibaba’s e-commerce platform Tmall and NYFW: Men’s, four fashion labels will show off their styles and designs to 300 fashion editors, retail executives, buyers and the industry’s thought leaders.
The four finalists include leading Chinese fashion brand Peacebird, sportswear giant Li-Ning, designer Chen Peng — who recently had his namesake brand’s puffer jacket worn by Lady Gaga — and Hong Kong pop icon Edison Chen’s streetwear brand Clot. NYFW: Men’s is scheduled to begin from February 5.
NYFW: Men’s this year will feature 'Tmall China Day', an initiative to help Chinese fashion talent break into the international market, which includes designer-buyer matchmaking, e-commerce collaborations and showcases at its fashion week events.
"China Day allows us to further expand the scope of NYFW: Men’s by showcasing the most exciting Chinese fashion talent to the American fashion community," said Steven Kolb, president and CEO of Council of Fashion Designers of America (CFDA), organiser of the fashion event.
“The initiative is part of CFDA’s overall strategy to build international ties, which will in turn help us strengthen the impact of American fashion globally.”
"Both sides come from the common goal of promoting exchange between Chinese and American fashion industries. We want to help outstanding Chinese designers gain more recognition in the international fashion community, while also supporting commercial labels to build their brand and expand globally," said Jessica Liu, president of Tmall Fashion.
"On the other hand, we would also like to attract quality U.S. fashion brands and designers to the China market and use Tmall’s assets to help them succeed commercially."
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