Children's wear brand Littleens launches first loungewear collection
Children’s wear brand Littleens has launched its first ever loungewear collection titled ‘Yesteryear Worlde’ designed for staying home this summer and is manufactured from plant-based textiles.
Launching online, Littleens’ new line of sustainable loungewear features western and ethnic style sets for girls and boys with a mix of plain hues and whimsical patterns.
Garments in the collection are made from plant-based fibres including orange peel, rose petals, soya, banana peel, aloe vera, lotus stem, and bamboo. By using these textiles, the brand minimises production waste in an eco-friendly manner and the fabrics are soft and comfortable to wear, especially for children.
“As consumers, we’ve become increasingly conscious about our purchases,” said Littleens’ founder Mitali Bhargava in a press release.
“The primary and essential goal of Littleens is to achieve a healthy coexistence between humans, animals, and the environment. We develop the products using sustainably farmed materials and mention who made these clothes for you, in what condition they were made. Therefore, highlighting the social aspects of creating a fully ‘sustainable’ collection.”
Mitali Bhargava launched Littleens in 2020 and also plans to launch a couture gifting range in the near future. The brand’s goal is to achieve a carbon positive production process.
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