Chidiyaa to hold Bengaluru handloom pop-up event
today Dec 3, 2019
Fusion wear brand Chidiyaa will hold an exhibition for its latest collection of sarees, blouses, and dresses at Raintree in Bengaluru from December 12 to 14 to promote handloom in the city.
Bengaluru’s shoppers will have the chance to browse Chidiyaa’s winter festive collection in person as the e-commerce business sets up shop at multi-brand retailer Raintree for three days, the brand posted on Facebook.
The brand’s latest collection features deep navy sarees with a mix of stripes and paisley patterns interspersed with abstract and painterly florals. With a mix of classic traditional wear designs and more modern additions, the collection has both youthful and mature options. Notable items include a tie-front blouse and a golden batik overcoat.
Chidiyaa also recently held pop-ups in a number of metros for its winter festive collection. The brand travelled to Mumbai for a pop-up on November 22, in Chennai on November 16, and Hyderabad on October 18.
Chidiyaa was founded by Deepanshu Ohlan in 2016 and the brand’s name means “house sparrow”. The brand retails both womenswear and menswear and has a natural, simple aesthetic. With a dedicated e-commerce site, the brand ships worldwide.
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