Chidiyaa launches menswear line
Clothing brand Chidiyaa has launched a new menswear line featuring block printed shirts with playful motifs.
The new line launched with a collection titled ‘Out of Office’, which features a range of smart-casual shirts. Whimsical prints including dragonflies and humming birds add a touch of fun and more ethereal prints including Chidiyaa’s signature moon phases add a sense of poetry.
The collection is designed to “help one rejuvenate and unwind in style,” according to the brand’s Facebook page. Made from cotton, the line retails from Chidiyaa’s dedicated e-commerce store and all of the shorts in the collection retail at $50 (Rs 3,689).
Chidiyaa also recently launched its festive womenswear collection online. Featuring jewel tones and earthy block prints, the collection mixes traditional charm with a modern, paired-down aesthetic.
Chidiyaa, which means ‘house sparrow’, was launched by designer Deepanshu Ohlan in 2016. In addition to its e-commerce store, the brand opened a flagship store in New Delhi’s DLF Avenue in Saket in February this year. However, the store is currently not displayed on DLF’s website. The brand has also opened a store in Gurugram.
Prior to the pandemic, the brand held between one and three pop-up shopping events across India. Since March, Chidiyaa’s event schedule has remained paused.
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