Chicnutrix steps into skincare, launches K-Skincare

By

Isabelle Crossley

Published
Feb 1, 2023

Chicnutrix has stepped into skincare and launched new product line K-Skincare by Chicnutrix. The beauty and wellness brand’s new category launch features products manufactured in and sourced from Korea. 

Made in Korea for Indian skin is the tagline of Chicnutrix’s new skincare brand, the business announced in a press release. The brand is designed to offer complete skincare solutions and launched with 22 unique products. 
 
“As a brand, our ethos has always been beauty inside out, elated to expand Chicnutrix into this new category with our K-Skincare product range,” said Chicnutrix’s CEO Shilpa Khanna Thakkar in a press release. “Since the Indian audience has shown an incredible interest in Korean skincare products, we wanted to ensure they receive the right one that compliments the Indian skin type. Our skincare products are being launched after thorough research and approvals, designed to be very ingredient specific and, thus, result-oriented.”

The line first launched on Chicnutrix’s own e-commerce store and it will soon be available in multiple retail outlets. K-Skincare products include three serum ranges: hydrating serums, anti-ageing serums, and brightening serums. The line also includes a lightweight sunscreen and a brightening mask sheet. 
 
Chicnutrix launched in 2019 as a beauty, wellness, and nutrition brand under its parent company, Fullife Healthcare. The brand retails products designed for all stages of woman's life including pregnancy, menopause, and motherhood.