Chicnutrix names Shilpa Shetty Kundra as brand ambassador

By

Maverick Martins

Published
May 3, 2022

Chicnutrix, a women’s wellness and beauty brand, has named actor Shilpa Shetty Kundra as its official brand ambassador.

This association also marks the launch of Chicnutrix’s new product -- India’s first vegan, effervescent ‘Chicnutrix Plant-Based Collagen Builder’ for skin rejuvenation.

Commenting on the association, Shilpa Khanna Thakkar, CEO at Chicnutrix in a statement said, "With immense pleasure, we welcome Shilpa Shetty Kundra to our Chic Tribe. She is an inspiration for women across categories. We at Chicnutrix being a brand made for women by women, aim to cater to all age groups and categories. With this association, we aim to amplify brand awareness across urban and rural markets to create many more captivating stories fuelled by pure, clinically proven, clean and convenient nutrition."

Shilpa Shetty Kundra added, “I have been using their products for a while, especially Bounce and Glow and now, it's an absolute delight to associate with them at a larger level. I have been fond of their communication and the fact that it is a brand by women for women, and I really like their approach to wellness and beauty through science-based nutrition.”

The brand is also endorsed by fashion designer and actor Masaba Gupta.