Chennai Super Kings partners with PlayR to launch merchandise
Indian Premier League (IPL) cricket team Chennai Super Kings (CSK) has signed up PlayR as its global merchandising partner for season 2023.
The partnership will see PlayR exclusively manufacturing and selling CSK’s team wear that includes jerseys, t-shirts, caps, accessories, sports equipment, and more.
Commenting on the partnership, Kasi Viswanathan, CEO of Chennai Super Kings in a statement said, “We are delighted to have signed up PlayR as our global official merchandise partner. We are confident that with PlayR we can provide our legion of fans exciting and quality CSK merchandise that they can proudly sport.”
Ravi Kukreja co-founder director at PlayR added, “We are confident that this strategic alliance with Chennai Super Kings - CSK x playR for India and International market will bring success to both parties and look forward to many years of success together.”
Founded in 2021, PlayR currently retails in 100 plus retail stores globally. It also retails from its dedicated e-commerce store, as well as on multi-brand online stores.
The CSK merchandise is available for purchase on PlayR, CSK website and PlayR retail stores across India.
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