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Published
Oct 20, 2020
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Charu Parashar presents mixed prints and regal inspiration at India Runway Week's second virtual edition

Published
Oct 20, 2020

Womenswear designer Charu Parashar presented her latest collection ‘Niloufer’ with a digital showcase at the second virtual edition of India Runway Week, mixing Aztec prints with vintage florals.

Looks from 'Niloufer' by Charu Parashar at India Runway Week - India Runway Week- Facebook


Parashar’s latest womenswear collection was full of sunny yellow hues, glittering mirror work, and chiffon ruffles. Some designs had a classic vintage style, while others were more paired down and modern, to create a varied and wearable collection. 
 
“The collection that we are showcasing this time is called Niloufer. It’s basically inspired by this Ottoman princess called Begum Khanum Niloufer and she was the last Sultana of Hyderabad,” designer Charu Parashar said about her collection in a video for India Runway Week.

“She basically pushed boundaries with her style and challenged the traditional norms for women… and that is the sentiment that resonates in our collection.”
 
Models wore opulent traditional jewellery, including nose rings and nose chains, large earrings, and statement chokers. Hair and makeup was kept classic with red lips, smokey eyes, and hair pulled back into a traditional low bun.
 
“We have infused a lot of Aztec geometric prints with vintage florals,” said Parashar.

“We have tried to sort of westernise the saree and it kind of blends the eastern and the western cultures together.”

Princess Niloufer was known for her mix of eastern and western aesthetics and the collection strongly reflects this.

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