Chapter One fashion expo to hold 12th edition in Hyderabad

By

Isabelle Crossley

Published
Jan 10, 2020

Fashion and lifestyle exhibition Chapter One will return to Hyderabad for its 12th edition at the city’s Park Hyatt on January 31 to showcase womenswear brands from across India.

 
The upcoming event aims to bring brands from across the country to Hyderabad to give the city’s shoppers more variety in their wardrobes. Label Deepthe will present a colourful array of kurtas, fusion wear designs, and accessories at the fair. Monica Jhaveri will showcase her eponymous sustainable womenswear line which features loose silhouettes and a relaxed take on femininity.
 
Nitin Bal Chauhan will present his latest womenswear collection which made its runway debut at Lotus Makeup India Fashion Week. The designer’s spring/ summer 2020 collection “Dementia” explores the illness through haunting yet delicate dresses, hand painted motifs, ethereal sheer layers, and a mix of day and evening wear.

Accessories and jewellery will also feature at the fair. Parnicaa will present its latest jewellery designs which feature delicate bead work and statement pendants among many other brands. Other participating brands include Drishti & Zahabia, Divya Reddy, Neh, Usha Bagri, Priti Prashant, Naushad Ali, Oceedee Shoes, Anju Butani, Ozel, Aekatri, Sage Saga, Chhavvi Aggarwal, Kalasha Fine Jewels, and Nirjara among others. 
 
Snigdha and Shika Reddy launched Chapter One as a fashion events business in 2015 and held their first pop-up shopping festival under the same name in January 2016. The event focuses on luxury brands and caters to a predominantly female audience.