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Published
Sep 20, 2019
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Chanel picks Capri for next Cruise show

Published
Sep 20, 2019

From Hong Kong to Italy: Chanel has confirmed that its 2020/21 Cruise collection will be shown on Thursday May 7, 2020, on the island of Capri in Italy.


Chanel's Spring Summer 2019 collection, presented in Paris - © PixelFormula


The collection created by Virginie Viard, who has been leading the brand’s artistic direction since Karl Lagerfeld’s death in February, will be the first to be showcased outside of Paris since 2016.

“From the 1920s, Gabrielle Chanel offered her clients lightweight and comfortable designs for yachting, coastal resorts, spa towns and other various sunny destinations such as the Riviera and the Lido beaches in Venice,” said the brand in a press release.

The brand’s Cruise collections have become a hotly anticipated event in the fashion calendar, with the late Karl Lagerfeld leading a revolution in terms of brand image.

Whilst the luxury house was the first to inject a sense of travel to its Cruise runway shows, the showing of its Resort collection had remained firmly in Paris over the past few years to help the city regain its strength following the 2015 terrorist attacks. 

Chanel was planning to stage a re-showing of its 2020 Cruise show in Hong Kong in November, but the event has been postponed due to protests in the region.

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