Ceriz partners with Sara Ali Khan for festive collection
Accessories brand Ceriz has partnered with brand face and Bollywood celebrity Sara Ali Khan to launch a festive handbag collection available in-store and online.
Ceriz’s new line ‘CerizXSara’ was curated with Sara Ali Khan, who stars in its accompanying campaign, the brand announced in a press release. The line features an array of bags; ranging from large totes, to small clutch bags, with both bright options and neutral tones in the mix.
The collection is designed to be styled for the festive season, according to Ceriz, and features classic traditional wear hues, such as deep red and royal purple. The brand has launched the line on its dedicated e-commerce store with a number of festive discounts.
The line has launched in multi-brand stores across India including Shoppers Stop, Central, Brand Factory, and Pantaloons and on e-commerce platforms including Myntra, Nykaa, Flipkart, and Amazon, among others. Ceriz’s main retail footprints are in cities including Mumbai, Delhi-NCR, Pune, Bengaluru, Kolkata, and Hyderabad, according to the brand.
Ceriz launched its first brick-and-mortar store in Mumbai last year, the same year it started working with Sara Ali Khan. The French brand is part of Future Lifestyle Fashion Limited, the flagship fashion business of the Future Group.
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