Ceriz launches its new collection with Sara Ali Khan
French accessories brand Ceriz has launched its spring-summer collection of shoes and handbags with their brand ambassador and Bollywood actor, Sara Ali Khan. Ceriz had earlier collaborated with the actress to launch a festive handbag collection ‘CerizXSara’.
The brand is banking on Sara’s popularity to drive sales of its new collection of shoes and handbags. The brand is actively promoting its new collection through social media platforms to engage with the millennials and strengthen its customer base.
Commenting on the launch of the new collection, Sara Ali Khan, in a statement said: “I’m extremely excited about this collection as it truly embodies my personal sense of style- practical and comfortable. And yet it allows you to be effortlessly glamorous which makes me love it even more.”
The line has launched in multi-brand stores across India including Shoppers Stop, Central, Brand Factory, and Pantaloons, among others. Ceriz’s main retail footprints are in cities including Mumbai, Delhi-NCR, Pune, Bengaluru, Kolkata, and Hyderabad.
The collection will also be available on e-commerce websites including Myntra, Tata Cliq, Nykaa Fashion, Amazon, Flipkart, and Ajio.
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