Celio India launches campaign with Emiway Bantai, others

By

Maverick Martins

Published
Mar 30, 2023

Men’s fashion brand Celio India has launched a new campaign ‘Do It Your Way’ with celebrities Emiway Bantai, Ranveer Allahbadia, Umran Malik, and Naâman.

The campaign features a music video sung by Mumbai-based rapper Emiway while podcaster Allahbadia, cricketer Malik, and reggae musician Naâman will also feature in the video.

The brand expects the popularity of these influencers among the millennial and Gen Z to help widen its reach in the country.

Commenting on the launch of the campaign, Satyen Momaya, CEO of Celio India in a statement said, “We are excited to announce our latest campaign, ‘Do It Your Way’, which celebrates men who break the odds and deviate from conventional ways. As a brand, we celebrate this spirit and aim to bring you the best of both Indian and French artists through this campaign.”

“Our French heritage has always been a source of inspiration for us, and we are proud to highlight the differentiation we bring to the Indian menswear fashion scene. Celio understands the young millennial and Gen Z, and our merchandise collection is designed to help you express yourself in your own unique style,” he added.

Celio is based in France and entered the Indian market over a decade ago. The brand retails through branded outlets across India and specialises in men’s casual wear.