8 357
Fashion Jobs
SHINE
Senior Account Manager - Paid Search
Permanent · CHENNAI
SHINE
Social Media & Ecommerce Manager
Permanent · HYDERABAD
BENCHMARK SERVICES
Area Sales Manager - Sme Lap With Top Nbfc Company
Permanent · AHMEDABAD
GENIUS CONSULTANTS
Opening For Territory Sales Manager OR Area Business Manager
Permanent · NASHIK
TALISMAN HR SOLUTIONS
Area Sales Manager (Transportation & Logistics Company)
Permanent · AHMEDABAD
AUXIN RECRUITMENT CONSULTANTS
Area Sales Manager | Lap | Hyderabad
Permanent · HYDERABAD
BERGER PAINTS
Area Sales Manager Wood Coating
Permanent · ROHTAK
360 REALTORS
Hiring -Team Leader/ Sales Manager / Relationship Manager| Pune
Permanent · PUNE
LEVI'S
Senior Supply Planner
Permanent · BENGALURU
ADIDAS
Manager -Tech Infrastructure
Permanent · CHENNAI
ADIDAS
Senior Specialist - Finance Operations FP&A
Permanent · CHENNAI
ADIDAS
sr. Manager Merchandising Ecommerce - em Hub
Permanent · GURUGRAM
ADIDAS
sr. Manager- DPC Partner Program
Permanent · GURUGRAM
L'OREAL GROUP
Online Brand Manager
Permanent · MUMBAI
L'OREAL GROUP
Retail And Education Manager - Ysl
Permanent · MUMBAI
JCPENNEY
Senior Manager
Permanent · BENGALURU
DAMYAA PJ FOODS
Area Sales Manager/Regional Sales Manager
Permanent · ROHTAK
ON TIME SOLUTIONS
Branded Fmcg Company Opening For Area Sales Manager in North Kerala
Permanent ·
HECTOR AND STREAK CONSULTING
Sales Engineer / am / Manager - Ups
Permanent · MUMBAI
HDFC LIFE
Hiring For Associate Area Manager-Abp Channel
Permanent ·
SAHAJ PHARMA
Production in Charge - (Synthetic Iron Oxide Pigment)
Permanent · DAHEJ
STONELAM SURFACES LLP
Area Sales Manager- Project Sales
Permanent · CHENNAI
By
Reuters
Published
Mar 9, 2010
Reading time
3 minutes
Download
Download the article
Print
Text size

Celebrities? So last season, say Paris fashionistas

By
Reuters
Published
Mar 9, 2010

By Sophie Hardach and Astrid Wendlandt

PARIS (Reuters) - Maybe it's the effect of recession, maybe it's simply a case of Hollywood fatigue -- whatever the reason, buyers and designers at Paris fashion week are declaring the end of the celebrity cult.


Stella McCartney's designs (see above) were the "wow" of Paris fashion week for the fashion director of Bloomingdale's - Photo: Pixel Formula

Backstage at the shows, the talk was not of glitzy muses such as actress Lindsay Lohan, but of classic accessories, inspiration from the archives and long-lasting pieces to tempt choosy shoppers amid a slight recovery in spending.

"I think we're moving away from (the star factor), it's more about the product rather than celebrity endorsement," said Sebastian Manes, director of accessories at Selfridges & Co. "I think it was very true for beginning of the century, but now we're going for values."

Pop stars and actors still filled the front rows at Stella McCartney Monday 8 March, but the spotlight was on mannish blazers and soft knits that normal women might actually like to wear.

"McCartney was the 'wow' of Paris for me," Stephanie Solomon, fashion director at Bloomingdale's, told Reuters. "She pared it down to what she does best."

Quilted jackets and waistcoats, striped bumble bee A-line dresses and open-backed orange or fuchsia evening dresses with henna-tattoo lace detail played to McCartney's strengths.

"This collection is a response to moving on, moving upwards, and, you know, really addressing what women are going to need in the future to make them feel better about themselves," McCartney said after the show.

LIFE AFTER LINDSAY

Fashion house Emanuel Ungaro bet heavily on the star factor when it hired actress Lindsay Lohan as adviser last year, but the resulting collection was panned and sold less than expected.

At the autumn/winter show Monday 8 March, designer Estrella Archs tried to talk as much as possible about the Ungaro archives, and as little as possible about her short-lived collaboration with Lohan.

Polka dot dresses were paired with grass green or pink shoes and accessories; skimpy bustiers with snow leopard print trousers -- not very autumnal in theme, but more wearable than Lohan's buttocks-exposing mini-dresses.

At Loewe, British designer Stuart Vevers mixed the retro glamour of long leather gloves, fox fur and flecked veils with the industrial chic of chains and jagged cuts.

Celine designer Phoebe Philo and Cacharel's Cedric Charlier also avoided risks. Philo stuck to Celine's traditional minimalist style, while Charlier revived Cacharel's romantic origins with pleated skirts and flower-patterned dresses.

"I think designers have taken note that people want longevity in their wardrobe. The brand is not enough," said Danielle Merollo, director of personal shopping at Americana Manhasset, a luxury shopping center in Long Island, near New York city.

She expected autumn/winter sales to be stronger than last year, having already seen first signs of a improvement. In February, U.S. retailers saw their best monthly sales since the recession started to bite.

And just like last year, accessories were named as the top selling item by buyers in Paris, as shoppers look for ways to update their wardrobe on a budget.

"2009 was an amazing year, and the beginning of 2010 is starting very, very well," Manes, the accessories buyer, said.

(Editing by Robin Pomeroy)

© Thomson Reuters 2024 All rights reserved.