CavinKare signs Akshay Kumar, Ileana D'Cruz as brand ambassadors for Indica brand
Fast-moving consumer goods firm Cavinkare has signed Bollywood actors Akshay Kumar and Ileana D’Cruz as brand ambassadors for its brand Indica.
The actors will promote Indica’s hair colour range. With this association, Cavinkare is hoping to make deeper inroads in the hair colour segment in India
Commenting on the association, Venkatesh Vijayaraghavan director and CEO at Cavinkare in a statement said: “Indica has been growing rapidly over the years and is on the verge of accelerating its growth further. We are happy to have talented and recognizable fame like Akshay Kumar and Ileana D’Cruz to represent Indica. They personify the brand and its core values by making them the ideal embodiment of the imagery of the brand.
Speaking on his association with the brand, actor Akshay Kumar said: “I am delighted to have been associated as the brand ambassador for Indica Hair Colour which is part of Cavinkare. The brand is known for redefining the concept of innovation and it is a wonderful feeling to be a part of the Indica family where the hair colouring could be done in 10 minutes."
Adding to this, actor Ileana D’Cruz said: “I am very happy to be associated with the Cavinkare family and Indica hair colour. With our association, we hope to reach all customers pan India by spreading the message of feeling youthful and also giving the right confidence for them to move ahead in life.”
CavinKare is one of India’s leading brands in the personal care space with shampoo brands like Chik, Nyle, and Meera, as well as fairness cream brand Fairever and deodorant and talc brand Spinz.
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