CavinKare names Sonakshi Sinha as brand ambassador for shampoo brand ‘Chik’
Fast-moving consumer goods firm CavinKare Pvt Ltd has named Bollywood actress Sonakshi Sinha as the new brand ambassador for its shampoo brand ‘Chik’.
The actress will be seen endorsing the entire range of Chik shampoos in a new campaign which is expected to go on air next week.
The company is hoping that Sonakshi’s huge fan base in the country coupled with Chik’s consumer base will help further strengthen the presence of the brand in the country.
Commenting on the association with Sinha, Venkatesh Vijayaraghavan group director and CEO personal care and alliances at CavinKare Pvt Ltd in a statement said, “Chik has been growing healthily over the years and bringing in Sonakshi on the brand is a step towards accelerating this growth further. Sonakshi’s huge fans following and strong connect with her fans will help Chik build a stronger connect with the existing Chik consumers and will also be pivotal in bringing in new consumers for the brand.”
Sinha added, “I am really proud and happy to announce my association with Chik as its brand ambassador. Having set many milestones in the personal care industry, Chik surely enjoys a large, loyal consumer base across the country making it an exciting brand to endorse."
CavinKare is one of India’s leading brands in the personal care space with shampoo brands like Chik, Nyle, and Meera, as well as fairness cream brand Fairever and deodorant and talc brand Spinz.
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