Cavinkare names Erica Fernandes as brand ambassador for Nyle

By

Maverick Martins

Published
Mar 11, 2022

​Fast-moving consumer goods major Cavinkare has named actor Erica Fernandes as the brand ambassador for its haircare brand Nyle Naturals.
 

The brand has also diversified its range to cater to a large and diverse customer base. The diversification of portfolio coupled with its marketing strategy is expected to help amplify the band’s reach across the country.
 
Nyle Naturals has also introduced their new shampoo variants in sachets in addition to their existing bottle formats.

Commenting on the association, Raja Varatharaju, business head personal care at Cavinkare in a statement said, “With Cavinkare’s robust R&D department, we have developed efficacious product variants made of unique ingredients like onion, apple cider vinegar, fenugreek, and green gram sprouts which are proven to be safe and gentle on all hair types. We are optimistic to win the new-age consumers who are more aware and informed of their buying choices and their needs.”
 
“Nyle Naturals shampoo has also revamped its packaging to a more convenient and classier format enabling greater shelf impact. Furthermore, to amplify the brand reach, we are elated to join hands with Erica Fernandes to take the brand to the next level,” he added.
 
Nyle Naturals is available across kirana Stores, e-commerce platforms and other retail outlets across India.