Cavinkare launches hand sanitizer sachet packs

By

Maverick Martins

Published
Mar 31, 2020

Fast-moving consumer goods major Cavinkare has launched hand sanitizers under its personal care brand Chik in a 2ml sachet pack priced at Re 1.
 

The company claims that the 2 ml sanitizer sachet can be used at least twice. Sanitizers have become an essential commodity in the country amid the coronavirus pandemic.
 
Commenting on the launch, CK Ranganathan, chairman and managing director of Cavinkare said in a statement: “Considering most people don’t have access to quality hand sanitizers during this time, it is our responsibility to make the essential product accessible and affordable to every individual with utmost quality. The concept of launching the sanitizer in a sachet as well and making them available in a kirana outlet is an ideal step to ensure the safety of the masses at this crucial time.”

“The company’s decision of providing sanitizer from Re 1 is well within the government’s current stipulated pricing norm which has been duly followed across all other SKUs such as 10ml, 50ml, 90ml, 400ml, 800ml, and 5 litre packs,” the statement added.
 
CavinKare is one of India’s leading brands in the personal care space with shampoo brands like Chik, Nyle, and Meera, as well as fairness cream brand, Fairever, and deodorant and talc brand, Spinz.