Cauvery Handicrafts Emporium launches on Amazon India

By

Maverick Martins

Published
Sep 9, 2021

Cauvery Handicrafts Emporium, a unit of Karnataka State Handicrafts Development Corporation (KSHDC), has partnered with e-commerce major Amazon India to boost its online sales.
 

With this partnership, Cauvery Handicrafts Emporium sellers including artisans and weavers will get a platform to showcase and sell their handcrafted products to Amazon customers through the ‘Karigar’ store across the country.
 
Commenting on the partnership, Sumit Sahay, director of seller partner services at Amazon India, in a statement said: “Karnataka is known for its handicraft industry and its unique, traditional masterpieces which are made from a variety of materials using intricate motifs and time-tested as well as modern techniques. The launch of Cauvery Handicrafts Emporium is an important step towards our vision of the Karigar program to expand the product selection by bringing in local art forms that benefit craftsmen and make Amazon marketplace truly representative of India’s rich culture.”

KSHDC managing director, D Roopa Moudgil, added: “The launch will bring higher visibility amongst customers who look for a huge variety of handicraft products made by craftsmen from Karnataka.”
 
Amazon India had launched Amazon Karigar, a store for “Made in India” handmade goods designed to promote small businesses across the country in 2019.