Casio India launches its first campaign for Sheen watches
Casio India has launched its first campaign for its Sheen range of watches, titled '#ShineOn', featuring Bollywood actress, Jacqueline Fernandes.
The campaign will also feature other renowned women achievers like actress Sayani Gupta, chef Anahita Dhondy, content creators Kritika Khurana, Santoshi Shetty, and Shibani Bedi.
Commenting on the campaign, Kulbhushan Seth, vice-president of Casio India, in a statement said: "Over the years, Sheen has been the preferred watch brand for women who are ambitious yet manage to #ShineOn every day. The new brand campaign is a well-explained personification of these women, and it gives us immense pleasure to be talking to these alpha women who exude the same shine as Sheen watch.”
Casio is promoting and amplifying the campaign through a social media contest, wherein it will be giving out Sheen watches to winners of the #ShineOn contest.
Casio considers India as an important market and has been associating with celebrities to strengthen its position in the country.
It had earlier launched ‘#QuitTheComfortZone and #ChallengetheLimits campaign to promote its Baby-G and G-Shock range of watches, respectively.
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