Casio India launches campaign with actress Jacqueline Fernandez
Casio India has launched new campaign #QuitTheComfortZone with Bollywood actress, Jacqueline Fernandez, for its Baby-G range of watches.
The campaign is targeted at the modern, new age women and expects Jacqueline’s popularity to enhance the visibility and boost sales of the new Baby-G range of watches.
Casio’s new Baby-G watches come with bluetooth, step tracker, shock resistant, tough solar, stopwatch and available in a wide range of colours.
Commenting on the campaign, Kulbhushan Seth, vice president at Casio India, in a statement said: "We are excited to launch our new campaign #QuitTheComfortZone that encourages women to wear their attitude on their sleeve. The modern woman is bold and unafraid to shed their inhibitions.
“Jacqueline Fernandez is an aspiration for every millennial and modern-day woman, her style appeal being fluid and contemporary is definitely going to enhance the brand value of Baby-G,” he added.
Casio considers India as an important market and has been associating with celebrities to strengthen its market position in the country.
Earlier this year, Casio had launched a campaign ‘Challenge the Limits’ featuring Tiger Shroff across television, digital and social media, to popularise its new range of G-Shock watches.
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