Casio G-Shock partners with IPL team Rajasthan Royals
Casio’s G-Shock range of watches has partnered with the Indian Premier League (IPL) team Rajasthan Royals as its official toughness partner.
With this association, Casio expects to expand its customer base and make deeper inroads in the market with the fan base of Rajasthan Royals coupled with the popularity of the IPL.
The partnership will also see custom-designed limited-edition G-Shocks for Rajasthan Royals be a part of official player equipment and fan merchandise going forward.
Commenting on the partnership, Kulbhushan Seth, vice president at Casio India, in a statement said: “Rajasthan Royals is a resilient and tough team and this partnership opens up a unique opportunity for both brands to further inspire and drive the never give up attitude amongst a larger section of youth who actively follow cricket and are G-shock lovers.”
Jake Lush McCrum, chief operating officer, Rajasthan Royals, added: “Rajasthan Royals has always been synonymous to introducing innovation and technology to its methods of working, both on and off the field. The synergism between our two brands is enormous and provides us with the opportunity of exploring a more long-term focused relationship to drive unified objectives.”
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