Published
Apr 24, 2019
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Cartoon Network partners with Popxo

Published
Apr 24, 2019

Cartoon Network has collaborated with the country’s largest women's online platform Popxo to sell its newly launched Powerpuff Girls collection.
 

Cartoon Network partners with Popxo - Popxo


Popxo had recently entered the online space with the launch of its e-commerce platform to sell their exclusive product lines. This will be the e-commerce platform’s first partnership to sell products from another brand.
 
Cartoon Network will sell an all-new collection of apparel and accessories exclusively on the Popxo’s online shop which is expected to increase traffic to the site and boost sales.

Commenting on the partnership, Rana Handa, chief business officer at Popxo in a statement said,“We are thrilled to collaborate with Cartoon Network on The Powerpuff Girls franchise. We look forward to offering our audiences an exclusive collection of sweatshirts, hoodies, t-shirts, phone covers, diaries, and wall clocks.”
 
Vikram Sharma, vice president of Cartoon Network Enterprises Asia Pacific added, “The Powerpuff Girls celebrates female empowerment and girl power like no other brand. Popxo is perfectly suited to reach India’s passionate and fashion-conscious youngsters, and we think the range will really appeal to our superfans.”
 
Popxo is one of India’s largest digital communities for women with over 17 million active users every month. The company had raised Rs 37 crore ($5.2 million) in March 2018 with helped it foray into the e-commerce segment and launch its private labels.

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