Carrera launches campaign with new brand ambassador Ranveer Singh

By

Isabelle Crossley

Published
Jul 9, 2018

The global lifestyle and eyewear brand Carrera has launched a new campaign starring its brand ambassador, the Bollywood celebrity Ranveer Singh.

Carrera recently launched “Drive Your Story”, a multimedia campaign fronted by Ranveer Singh to be disseminated across India. The campaign marks a year of the brand working with Singh and investing to this extent in the Indian market.

“Drive Your Story” is a campaign designed to showcase the brand’s Spring/ Summer collection and Singh wears the Carrera sunglasses 166/S, 167/S and the frames 169/V and 156/V in the campaign.

“We have had an amazing year of association with Ranveer Singh and he has added his charismatic flavour to the brand,” said Kyriakos Kofinas, the Managing Director IMEA and APAC for Safilo Group.

“We are delighted to kick-start the year by introducing our signature collection with Ranveer. It has been our constant endeavour to come up with innovative campaigns and collections that appeal to today’s millennials.”

Carrera launched in 1956 and the latest collection takes its inspiration from the brand’s signature styles over its 60 year history. Ranveer Singh said about the campaign: “The new signature collection personifies the brand’s craftsmanship and the bold style endorsed by the iconic personalities that wore them through over 60 years of history. I am happy to be a part of the latest #DriveYourStory campaign as I truly believe that stories, be it of hard work or success, ultimately define a person. You’ll see my story through this campaign.”