Carrera collaborates with Tiger Shroff’s brand Prowl for eyewear collection
Italian eyewear brand Carrera from Safilo Group has collaborated with actor Tiger Shroff’s active lifestyle brand ‘Prowl’ to launch the ‘Carrera x Prowl’ eyewear collection.
Through this collaboration, Carrera is banking on the actor’s popularity among the youth to widen its customer base in the country.
Commenting on the association, Ashutosh Vaidya, managing director, Safilo India Pvt Ltd in a statement said, “We are delighted to partner with one of India’s most promising lifestyle brands – Prowl by Tiger Shroff that has witnessed unprecedented popularity among the youth within a short span. I am confident that the Carrera Prowl collection will be hugely popular among sports and lifestyle enthusiasts and will be particularly embraced by millennials."
Tiger Shroff added, “Carrera is the perfect embodiment of Prowl as it genuinely connects with its bold, cheerful, and fearless outlook. I am honoured to partner with Carrera which is synonymous with pioneering design and a great legacy and super excited to endorse the Carrera Prowl collection.”
With Tiger Shroff as the face of the collection, Carrera plans to extensively promote the new collection via all channels to strengthen the brand presence across India.
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