Carlton London looks to e-commerce for growth in India

British lifestyle brand, Carlton London, has partnered with Ace Turtle, Asia’s omni-channel platform company, to scale up its ecommerce business in India. Ace Turtle’s omni-channel platform Rubicon will power Carlton London’s ecommerce business through a seamless inventory and catalogue management across existing and new demand generation channels.

Kim Virk, Carlton London business head, said “India’s retail consumerism is going through a paradigm shift with customers interacting with brands through various channels. The rise of e-commerce has ensured growing dominance of online channels, as one of the most preferred platforms to optimise sales. However, adoption of technology becomes critical in ensuring optimisation of fulfilment using data.

Carlton London has already emerged as a successful brand in Indian market with stores located across prime locations in North India. Getting into multiple retail channels operation is a part of the brand’s larger omni-channel strategy to reach out to a wider audience across geographies.

Nitin Chhabra, CEO, Ace Turtle said, “Carlton London as a brand has witnessed tremendous success globally with its unique collections tailor-made for premium style focussed consumers. We are confident that our platform which has already catapulted ecommerce enablement for several premium brands would be of great value to Carlton London in optimising their sales across leading retail channels in India”.