Caratlane strengthens offline presence with its 50th store in India

By

Maverick Martins

Published
Feb 5, 2019

Titan Ltd-owned omni-channel jeweller CaratLane has opened its largest store in the city of Mumbai to take its store count to 50.
 

The new store is located on Link Road in Andheri and will house the latest jewellery collections from the brand. The company will be offering discounts up to 30 percent to customers on diamond jewellery at the store.
 
Speaking on the occasion, Mithun Sacheti founder and CEO CaratLane in a statement said, “We launched our first store in 2012, and since then we have been rapidly expanding to meet consumer needs and demand. The West has always been a key market for us and we are excited to launch our 50th store in the prime suburbs of Mumbai.”

“We've designed a whole new experiential store for our customers that will help them discover jewellery that will complement their personalities. The store has a virtual try-on 'magic mirror' for those 'just looking' moments. The store is a testament to the brand’s commitment to making beautiful and affordable jewellery increasingly accessible,” he added.
 
CaratLane is one of India’s leading omni-channel jeweller which currently sells diamond, gold and silver jewellery. It began business as an online jewellery platform and was acquired by Titan Ltd in 2016.