Caratlane partners with Viacom18 to launch Peppa Pig jewellery collection

By

Maverick Martins

Published
Mar 26, 2021

Jewellery brand Caratlane has partnered with Viacom18 Consumer Products to launch a jewellery collection named ‘Caratlane x Peppa Pig’.
 

The jewellery line for kids includes an array of products such as pendants, necklaces, and bracelets, amongst many others. The collection, starting at Rs 4,000 will be available on the app, website, and Caratlane stores across the country.

Talking about the collection, Aakrosh Sharma, senior vice president merchandise at Caratlane, in a statement said: “This vibrant collection that Caratlane has designed will create must-have items for Peppa’s many fans and we look forward to seeing all the love from everyone. Each design in this collection is beautifully crafted in colourful enamel and 14kt gold.”

Commenting on the partnership, Mahesh Shetty, head network sales at Viacom18 (which owns the rights for Peppa Pig in India), added: “Kids adore Peppa Pig and this new line stylised and endearing jewellery line with Caratlane is sure to allow kids to enjoy their favourite character and make it a part of their daily lives.”
 
Caratlane was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan. It currently has 109 brand stores across the country and sells online through its website.