Caratlane opens its first store in Kerala

By

Maverick Martins

Published
Nov 24, 2022

Titan Ltd-owned omni-channel jewellery brand Caratlane has strengthened its retail presence in the southern state of Kerala with the launch of its first store in Kochi. This new showroom marks the 157th store in India and the 46th in the South region.

The brand has witnessed strong online sales from the Kochi location and expects the new showroom in the city to widen its customer base in the region.

Commenting on the expansion, Atul Sinha, senior vice president of Caratlane in a statement said, “We are delighted to inaugurate our first store in Kochi and increase our foothold in the South region. This will also mark our first store in Kerala. With every new store, we are enabling more and more consumers in a catchment to browse and discover jewellery designs they like and try the designs in a store near them using features like ‘try at store.”

The store will house Caratlane’s latest collections like Butterfly, Mogra, along with their other collections. The store will also feature kids’ jewellery and a special wedding section.

Caratlane was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan. It began business as an online jewellery platform and was acquired by Titan Ltd in 2016.