CaratLane opens 182nd store in Howrah, West Bengal

By

Isabelle Crossley

Published
Feb 2, 2023

CaratLane opened its 182nd store to date in Howrah in the state of West Bengal. The diamond jewellery brand’s new store retails its numerous fine jewellery collections and is its first in the area. 

The brand’s new store opened its doors at Howrah’s Avani Riverside Mall which was the first mall to be built in the Howrah area, Indian Retailer Bureau reported. The mall measures 4 lakh square feet and features a rooftop terrace and entertainment zone among other facilities. 
 
CaratLane had recently opened its 180th store to date on Thane’s Ghodbunder Road and its 181st store in Mumbai’s R City Mall. Following a busy 2022, the brand is showing no signs of slowing down its brick-and-mortar expansion in 2023. 

CaratLane also recently launched a new collection and campaign ahead of Valentine’s Day on February 14, the brand announced on Facebook. The ‘Khul Ke Karo Express’ campaign celebrates love in both familial and romantic forms and focuses on the idea of togetherness and showing those close to you you care with diamonds. 
 
CaratLane is a Tanishq partnership and was founded in 2008. The brand aims to make fine jewellery accessible to a wide range of shoppers by offering lightweight designs at competitive prices and also retails from its e-commerce store.