Caratlane launches campaign to promote its solitaire jewellery

By

Maverick Martins

Published
Dec 7, 2022

Titan Ltd-owned omnichannel jewellery retailer Caratlane has launched a new campaign 'Solid as a solitaire' to boost sales of its solitaire jewellery line.

Through the campaign, Caratlane urges customers to celebrate life’s milestones and achievements with a solitaire from Caratlane variety of designs in rings, earrings, and necklaces.

The jeweller will also offer customised solitaire jewellery with the preferred metal, diamond quality, size, and stone setting.

Commenting on the campaign, Jennifer Pandya, vice president marketing at CaratLane in a statement said, “We have understood from many customer stories and interactions that our Solitaires play a big role in helping customers mark their milestones and significant moments. #SolidAsASolitaire is conceived from numerous such stories that we want to celebrate.”

“The beauty of the Solitaire is what makes it perfect for such important milestones, where nothing else is good enough. Through this campaign, we aim to showcase CaratLane as a primary destination for Solitaires for everyone who wants to mark their milestones forever,” she added.

Caratlane solitaires are available at over 160 stores across India and on their official website.