CaratLane collaborates with Doraemon for children's jewellery line

By

Isabelle Crossley

Published
Jul 12, 2022

Jewellery brand CaratLane has collaborated with Japanese cartoon character Doraemon to launch a line of gold jewellery for children. 

“Its going to be smiles all the way now that your little one's best friend is here,” the brand announced on Facebook on July 11. “CaratLane x Doraemon now available online and in store.”

The jewellery line launched with 11 designs featuring Doraemon and his cartoon character friends. Designed to mix investment in gold with designs children will be drawn to, the collection’s pricing begins at Rs 5,237 and goes up to Rs 16,466 and the collection is currently discounted to celebrate its launch. 

Notable items from the line include a Nazaria bracelet featuring Doraemon, earrings featuring characters Dorami and Shizuka, and baby bangles. Numerous items in the collection can be personalised with a custom engraving on mini plaques or hanging stars. 

The collection is available to try in store as well as online with CaratLane’s free Try at Home Service which enables shoppers to order goods online, try them out at home, and send them back with ease. 

CaratLane is a Tanishq partnership and part of Tata Group. The brand has stores across India and specialises in modern style gold and diamond jewellery.