Cantabil partners with e-commerce firms to strengthen online presence

By

Maverick Martins

Published
Jun 15, 2020

Cantabil Retail India Ltd, one of India’s leading apparel brands, has partnered with several e-commerce players to strengthen its online presence amid the Covid-19 pandemic.
 

Cantabil has signed deals with e-commerce biggies like Flipkart, Amazon, Snapdeal, and Paytm to sell its products on their platform.
 
The company is confident that it will bounce back from the Covid-19 crisis and expects e-commerce to play an important role in the growth of the brand.

Talking about the growth strategy, Deepak Bansal, director at Cantabil, in a statement said: “As we strengthen our presence both online & offline, we will continue to do whatever it takes to be there for all our customers, employees, and other stakeholders. While the pandemic has impacted both consumer behavior and demand, we strongly believe that with trust and confidence that the brand has garnered over 20 years, we will surely come out stronger and stand in good stead.”
 
Shivendra Nigam, chief financial officer at Cantabil, added, “E-commerce will play a pivotal role post-Covid for the retail sector, as it will play a key role in maintaining market equilibrium.  It is expected to bring back the sales for numerous retail players and for us, it would definitely be one of the key growth drivers moving forward.”
 
Cantabil has a network of 290 exclusive retail outlets spread across India. It recently reopened all its exclusive brand stores across the country by following the guidelines issued by the Central and State governments.