Candyskin collaborates with MTV for lingerie collection
Indian lingerie brand Candyskin has collaborated with MTV India to launch an exclusive lingerie collection named ‘Candyskin x MTV Lace Stories’.
The collection includes a wide range of bralettes and panties in 15 different styles. It has been priced from Rs 1299 (approx $20) upwards and will be sold exclusively on the Candyskin website.
Commenting on the collaboration with MTV India, Richa Vipan Kalra, Co-Founder of Candyskin, in a statement said, “We and MTV, both being youth brands, strongly believe in addressing to the youth issues apart from the pop culture and trendy lifestyles. It’s a misconception that bra shopping is comparatively easier for women having small or average breasts which is not the case. They too face challenges and deserve a better-fitting bra which looks sexy at the same point of time.”
“It feels great to be associating again with a brand like MTV India who thinks on the parallel lines. The aim behind this collaboration is to collectively raise a bar of boldness in the market through this collection. The collection is a perfect combination of playful functionality and lace style oozing sexiness. I hope our consumers will like it,” she added.
Candyskin is an e-commerce-based lingerie brand founded in Mumbai. The brand is currently present in over 30 brick and mortar stores across the country.
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