Candere by Kalyan Jewellers launches campaign to boost diamond jewellery sales

By

Maverick Martins

Published
Mar 28, 2023

Candere by Kalyan Jewellers has launched a campaign to boost sales of its diamond jewellery during the upcoming festival of Akshaya Tritiya.

Through its campaign titled #NayiShuruaatHeereKeSaath, Candere wants to inspire customers to make diamond purchases on Akshaya Tritiya and gives benefits like exchange offers anytime and 100 percent future valuation.

Commenting on the Akshaya Tritiya campaign, Rupesh Jain, founder CEO of Candere by Kalyan Jewellers in a statement said, “We are thrilled to launch this year’s Akshaya Tritiya campaign, and strongly believe that our messaging will reach out to our valuable customers. While this day is marked auspicious with the purchase of gold mainly, we at Candere want to encourage the customers to buy diamond jewellery and celebrate as well cherish new beginnings, providing them with the maximum benefits on product exchange in future.”

Akshay Matkar, head of marketing at Candere added, “Marking the new beginning with Diamonds (#NayiShuruaatHeereKeSaath), this Akshaya Tritiya will not only give an extra edge to our diamond category allowing our customers to purchase from a wide collection but also avail exchange offers with 100 percent future valuation of the purchased items.”

Akshaya Tritiya is a Hindu festival which is considered one of the most auspicious days for purchasing gold or jewellery. The campaign is currently live and will continue until 23rd April.