Campus Shoes eyes wider market share, Varun Dhawan, Aisha Sharma to endorse brand
Action Group owned sports shoe brand Campus is undergoing a rebranding exercise to boost sales and expand its presence to gain a wider share in the Indian & international markets.
To achieve its set target, the brand has designed a new logo to make the brand more appealing toconsumers and will use the new ‘Camptech’ technology-based products in the market.
'Camptech', which is a technology-based product line, will produce sport shoes with superior breathable fabric, high-rebound cushioning and high-destiny shock-absorbing material that will help Campus compete with the leading sport brands in the country.
Campus Shoes has also signed Bollywood actors Varun Dhawan and Aisha Sharma to endorse the brand in order to boost its visibility in the country.
“Being young, they portray a blend of talent, fitness, dynamism and popularity that will surely complement Campus Shoes’ new ideology of being a stylish, fashion-forward and fitness-conscious brand,” Nikhil Agarwal, CEO, Campus Shoes said in a statement.
Campus which has already partnered with retailers like Shoppers Stop, Avenue Supermart Ltd (D Mart), Metro Shoes and Reliance Footwear is also looking to enhance consumer experience through its exclusive brand outlets.
Nikhil Agarwal added, “With all the efforts and new strategies in place, in next few years, Campus will definitely establish itself as a modern, premium, youthful, vibrant and stellar shoe brand in the market that is backed by technology and encourages performance and active lifestyle of young India.”
Campus Shoes, a company based in Delhi, was launched in 1997 and has around 5,000 employees and 20 manufacturing facilities, at various locations in India. The company has around 20,000 retail outlets and an online portal Campusshoes.com. The brand is also available on all leading e-commerce platforms in India.
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