Campus Activewear launches motor shoe collection ‘Motomania’

By

Maverick Martins

Published
Mar 24, 2023

Sports and athleisure footwear brand Campus Activewear has entered the motor shoe segment with the launch of its new collection - Motomania.

The collection is targeted at the biking community comes in four colours: red, white, black, and navy blue. The designs have elements like racing tracks, checkered flags and more to connect with bikers.

The promote the new collection, the brand has launched a digital film with the theme ‘Style your Speed’ which highlights the durability, grip, and design of the collection.

Commenting on the Motomania collection, Prerna Aggarwal, chief marketing officer at Campus Activewear Ltd in a statement said, “We are delighted to launch our exclusive Motomania shoe collection, which is specially designed to cater to the comfort and stylish needs of the modern-day biker. We understand that biking is not just a mode of transportation for our customers but an expression of thrill and rush that the ride gives them, and our new collection is designed to reflect this spirit.”

“Our team has worked tirelessly to create a range of shoes that not only enhances your riding experience but also is fashion-forward, affordable, and comfortable for longer usage. We are confident that it will appeal to biking enthusiasts across the country,” she added.

The new motor shoe collection priced from Rs 1,899 ($22) onwards is now available for purchase on the Campus Shoes website and e-commerce platform Myntra.