Cameleo Fashion enters footwear market with interchangeable sandals

By

Maverick Martins

Published
Dec 4, 2020

Cameleo Fashion has entered the lucrative footwear market with the launch of its interchangeable sandals for women, which it claims to be the first in India.
 

The brand is banking on its innovation and affordability coupled with sustainable designs to make inroads in the market.
 
Cameleo Fashion aims to provide its customers with a collection of footwear for the price of a single pair and also allows personalisation of products. The footwear will come with detachable straps, soft soles and fabric uppers a wide range of colours, allowing users to change their footwear on the go.

Commenting on the launch, the founder of Cameleo Fashion, Sri Nagarjuna Parvataneni, in a statement said: “We want to be a daily footwear brand but allow customers to upgrade them. The changing straps make sure that our customers don’t lag behind on the fashion.”
 
Cameleo Fashion footwear has been priced from Rs 1500 ($20) onwards and will be sold exclusively from the brand's website.