Calzedonia to open new stores in China and USA in 2017
In 2017, Italian hosiery and underwear group Calzedonia will celebrate 30 years in business, with its brands Calzedonia, Intimissimi and Tezenis, Falconeri (knitwear), Signorvino (wine shops) and Atelier Emé (bridal wear), and it is set to open its first monobrand stores in China. Group CEO Sandro Veronesi has told FashionNetwork.com that "in April we will open a Shanghai store showcasing our historic labels Calzedonia and Intimissimi. It will be our first store in [Mainland] China, part of a project for a further series of openings in the country, where Calzedonia is popular. We already have a retail presence in Hong Kong and Japan, and expansion in China will be a key step forward for our growth in Asia."
Two months ago the group announced its first US foray. "We recently opened a pilot monobrand store in the New York area, where in 2017 we plan to have ten stores with the Calzedonia and Intimissimi brands. We are keen to test a market where competition is very strong," concluded Veronesi.
The Calzedonia group operates over 4,000 stores (about 2,400 outside Italy) and has a staff of over 32,000 employees. In 2015 its consolidated revenue was over €2 billion (a 9.3% rise compared to 2014), 50% of which was generated in Italy and 50% abroad.
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