Calvin Klein Underwear opens store at DLF Promenade Mall, New Delhi
The latest addition to the DLF Promenade Mall in Vasant Kunj, New Delhi, is Calvin Klein Underwear. The brand opened a store that features its current underwear collection for both men and women.
The store, designed by Interiors & VM, features an architectural shell of warm, grey concrete and with digital elements to aid customer experience. The store’s minimalist design reflects the brand’s own design aesthetic and carpets and soft lighting add a welcoming feel.
By opening at DLF Promenade, Calvin Klein Underwear joins a list of international brands including Jo Malone, House of Fett, Pandora, Skechers, American Eagle, and Bath & Body Works.
Calvin Klein was founded by Klein and his business partner Barry Schwartz in 1968 and the brand is now distributed in 110 countries worldwide. The business has over 10,000 global associates and was acquired by the PVH Corporation in 2003. The brand is distributed in India as a joint venture between PVH Corporation and Arvind Brands and Retail, a subsidiary of Arvind Limited.
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