Calvin Klein launches collection in Mumbai with Disha Patani
Calvin Klein partnered with Bollywood celebrity Disha Patani to launch its Spring 2023 collection. The brand recently held an interactive event at its Jio World Drive Mall store in Bandra, Mumbai featuring music, influencers, and fashion.
US-based fashion brand Calvin Klein’s Mumbai collection launch saw, “longtime friend of the brand” Disha Patani model its signature logo bralet and a pair of light wash jeans, the brand announced in a press release. The event also featured live music by Monica Dogra and was attended by a crowd of fashion stylists, models, and influencers including Rachel Bayros, Sonalika Sahay, Prabh Uppal, and Rabanne Jamsandekar. Celebrity guests were dressed in the brand’s latest collection as they took the opportunity ti create social media content around the line.
“Located within one of the most iconic high street shopping destinations in the Indian cultural capital, Mumbai, the store features the latest Calvin Klein collections, including Calvin Klein Jeans, Calvin Klein Underwear and accessories, within an interior that pays homage to the minimalist principles at the heart of the brand,” announced Calvin Klein in a press release.
Calvin Klein was founded in New York in 1968 and today its brands comprise CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance. PVH Corp acquired Calvin Klein in 2003 and it acts as the growth platform for both Calvin Klein and Tommy Hilfiger.
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