CAIT to onboard sellers for new e-commerce initiative 'Bharat e Market'
The Confederation or All India Traders (CAIT) has launched a mobile app to onboard sellers for its planned ‘Bharat e Market’ e-commerce platform, which will exclusively retail Indian products with Indian businesses.
CAIT plans to onboard seven lakh traders onto its Bharat e Market by December this year and then reach a total of one crore traders by December 2023, the Press Trust of India reported. The organisation will work alongside 40,000 traders’ bodies across India to onboard sellers.
“The way in which the e-commerce market is greatly vitiated by foreign e-commerce entities through their arbitrariness and violating the rules and laws of the country, it was essential to create an e-commerce portal fully dedicated to the traders and consumers of India,” said CAIT secretary general Praveen Khandelwal, the Press Trust of India reported.
CAIT’s upcoming Bharat e Market will comply with all rules and regulations of the country. Traders will be able to create an ‘e-dukaan’ from which to retail their products and this will be free of charge with no commission taken on sales. CAIT will not take any foreign investment for the endeavour and will keep all user data stores in India, it said.
CAIT has been very vocal with its allegations against foreign-owned e-commerce platforms, especially Amazon India and Walmart-owned Flipkart. The traders’ body has held pan-India demonstrations against what it sees as foreign businesses engaging in practices, which are both illegal and harming Indian traders. Both Amazon and Flipkart have denied these claims.
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