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Published
Apr 3, 2018
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Butterfly launches "mom & daughter wear" line

Published
Apr 3, 2018

The Indian apparel brand Butterfly has launched a new line of clothing with matching garments for both mothers and daughters.

Butterfly has launched a new line of clothing for mothers and daughters - Butterfly


Butterfly’s new line of western wear is made for “mother-daughter duos” and has a range of dresses and separates in both women’s and children’s sizing. Some of the products include jumpsuits, shirts, tops, playsuits, and skirts.

Garments have been slightly adjusted to suit both women and girls with the girls’ versions of clothing having shorter hemlines and more childlike details such as appliques and ruffles and the women’s versions being more mature. The brand is placed in the value section of the apparel market and items are priced between 700 and 2,000 rupees.

Shivangi Sharma, Co-Founder of the brand along with Shilpi Sharma, said about the launch of the new line: “Every mother wishes to pamper her daughter with utmost care and comfort and to ensure the best for her girl she tries and tests everything herself. Being a brand handled by two mothers, Butterfly recognises these motherly concerns and delivers clothes that are comfortable and adorable for all mother-daughter duos.”

The collection is made from cotton, lycra, and lace and garments are available in sizes five to 12 for children and from small to extra-large for women. Launching with a spring/ summer 2018 collection, garments are also designed to withstand hot weather.

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