×
169
Fashion Jobs
PEP TECHNOLOGIES PRIVATE LIMITED
Area Sales Executive / Area Sales Manager (Only From Skin Care)
Permanent · Bengaluru
MIDAS HYGIENE INDUSTRIES PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
WHITEHAT JR
Sales Manager India
Permanent · Faridabad
VIJAYA ENGINEERING WORKS
Production Manager
Permanent · Hosur
REFLECTOSAFE
Area Sales Manager - Delhi
Permanent · National Capital Region
R AND R SALONS PRIVATE LIMITED
Requirement of Area Manager
Permanent · Bengaluru
REFLECTOSAFE
Area Sales Manager - Chennai
Permanent · Chennai
AQUAGENICS RESEARCH & DEVELOPMENT INDIA PVT. LTD.
Area Sales Manager
Permanent · Pune
MUTHOOT FINCORP
Area Manager
Permanent · Tiruchirappalli
INFINIX
National Sales Manager
Permanent · MUMBAI
1MG
Sales Manager - Diagnostics
Permanent · National Capital Region
DODLA DAIRY LIMITED
Area Sales Manager -Salem
Permanent · Salem
HALONIX TECHNOLOGIES PVT LTD
Area Sales Manager - Fans & Lighting / Retail Sales
Permanent · Ludhiana
BASIC ENTERPRISES PVT LTD
Area Sales Manager
Permanent · Mumbai
CROSS COUNTRY INFOTECH
Production Manager
Permanent · Jodhpur
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
RELIABLE CLOTHING PVT. LTD
Production Manager - Garment Manufacturing Export House
Permanent · Mumbai
HUMAN TOUCH
Sales Manager - Mumbai
Permanent · Mumbai
KAZO FASHION PRIVATE LIMITED
Garment Technician
Permanent · Noida
UMANO HEALTHCARE PRIVATE LIMITED
Regional Sales Manager / Area Sales Manager- (Pharma Sales) mp
Permanent · Bhopal
OLIVE GREEN CONSULTING LLP
Urgently Looking For Production Manager - Gurgaon
Permanent · Gurugram
MONEYWISE FINANCIAL SERVICES
Area Sales Manager || Nbfc (Lap / bl) - Delhi
Permanent · National Capital Region
Published
Jan 17, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Burberry to take AW20 show to Shanghai, will add China exclusives

Published
Jan 17, 2020

Burberry will be taking its autumn/winter 2020 fashion show directly to the market that’s driving luxury growth at present with plans to show in Shanghai, China on April 23.


Burberry will takes its fashion show to Shanghai in April



It’s part of “a dedicated programme of activities the fashion house has planned in China this year,” and underlining the importance of the Chinese market, won’t just be a replica of its main London Fashion Week show that takes place on February 17.

Instead, the men’s and women’s show will include “new looks designed specifically for the event” that will be available to buy exclusively in China.

Driving engagement and inspiring luxury consumers in China is a key focus for Burberry in 2020,” the company said of the Shanghai initiative. 

That’s a mission statement that could have come from any one of a number of big luxury names as they target luxury’s fastest growing market that’s accounting for an ever bigger percentage of overall sales as each year goes by.

Burberry’s particular focus can be seen by the brand having started the year with a dedicated Lunar New Year campaign and limited-edition capsule that also came with a new online game in honour of the Year of the Rat. 

Later this year, the company is also set to open its “social retail store” in Shenzhen Bay as part of its earlier-announced exclusive partnership with Chinese tech giant Tencent

The firm’s CEO Marco Gobbetti said of all this: “Over the next 12 months we will be focusing our communications on the highest visibility touchpoints to deepen the emotional connection we are building with luxury consumers. We want to continually inspire our customers. The show is the latest in a series of exciting events we have planned this year in China, one of our most important markets, as we set out on the next phase of our transformation.”

Creative chief Riccardo Tisci added: “My first years at Burberry were focused on establishing and defining my new identity for the house. Now we are ready to take this vision outside of London in new and exciting ways. Doing a show in China is a first for me. It’s a country that has always been so supportive of me and the moment will be a culmination of everything the teams and I have been working towards since I first started. It will be a celebration of our collections and our new attitude in one of the most innovative and inspiring cities in the world.”

Copyright © 2022 FashionNetwork.com All rights reserved.