Bummer launches new MicroModal fabric line

By

Isabelle Crossley

Published
May 15, 2023

Inner wear brand Bummer has launched a new line of MicroModal fabric lounge wear, designed for home wear and running errands. The brand describes the line as, “India's first-ever Terry Knit t-shirt and shorts collection”. 

“True innovation in fashion comes from designing products that not only look good but feel great too,” said Bummer’s founder and CEO Sulay Lavsi in a press release on May 15. “At Bummer, we understand that our patrons want more than just trendy clothing - they want to feel comfortable and confident in their skin. That's why we've come up with our latest collection of t-shirts and shorts, which is a combination of Terry and MicroModal fabric, offering ultra-breathable and ultra-soft garments that are perfect for a warm and sunny day. We believe that fashion and comfort should never be mutually exclusive, and with our latest collection, we're redefining the industry's standards.”
 
The line features loose fit, gender neutral t-shirts and shorts in bright hues including blue, yellow, and green as well as black and neutral tones. The sporty collection targets a Gen Z audience and is designed to mix comfort with style. 

In order to reach more shoppers across India, Bummer plans to continue to expand its product selection. The brand noted that it received a particularly strong customer response to its ‘Glow in the Dark’ inner wear collection, which it launched earlier in the year.