Bummer launches glow in the dark intimate wear

By

Isabelle Crossley

Published
Feb 8, 2023

Bummer has launched a new line of glow in the dark inner wear for men and women. The intimate wear brand’s new range has gone live on its e-commerce store as the brand looks to further connect with Gen Z shoppers. 

Bummer’s new line is its first ever glow in the dark underwear, the brand announced in a press release on February 7. With comfort-driven styles and whimsical, space themed motifs, the line targets a younger audience and aims to offer something new in India’s fast growing underwear market. Inner wear in the collection is priced from Rs 549 and comes in a wide range of sizes. 
 
“We believe that our young crowd has constantly been craving new experiences to define their personality and cultivate their individuality,” said Bummer’s founder and CEO Sulay Lavsi in a press release. “With this, we are excited to come up with our first ever Glow in the Dark collection, which is ultra-soft, breathable and eco-friendly; that will make people feel good inside out and help them discover and express who they are how they want to show up in society. The day we have finished designing our new product line, we all have starry eyes and are overwhelmed with joy that we have curated something unique that will be truly inspired by our customer's authenticity.”

Sulay Lavsi launched Bummer in 2020 with the aim of providing affordable, high quality, and fun inner wear. The brand has sold over 1 lakh products to date and counts 30% of its sales as coming from repeat buyers.