Bulgari casts Priyanka Chopra Jonas in its new campaign

By

Isabelle Crossley

Published
May 26, 2022

Jewellery brand Bulgari has cast Bollywood and international actress Priyanka Chopra Jonas in its latest campaign alongside a number of global names to promote its signature and recently launched collections. 

Chopra Jonas recently travelled to Rome, Italy for a shoot with Bulgari to model its High Jewellery and Serpenti collections, Indian Express reported. Photographers Dan Jackson and Chris Colls shot Chopra Jonas along with American actresses Anne Hathaway and Zendaya and Blackpink star Lisa, styled in jewels designed to match their own personal styles. 
 
Bulgari also released a short film for the campaign starring Hathaway and Zendaya, directed by Academy Award-winning director Paolo Sorrentino. This has led numerous voices on Instagram to ask when a brand video starring Chopra Jonas will be released. 

Chopra Jonas was first announced as a Bulgari brand ambassador in 2021. The fine jewellery brand also created a mangalsutra especially for her wedding to Nick Jonas and she spoke with the brand on Instagram at the time about balancing a respect for tradition with a modern outlook. 
 
Bulgari retails in India through 13 authorised retailers, according to the brand’s official website. The brand is present in cities including New Delhi, Mumbai, Chennai, and Chandigarh among others.