×
314
Fashion Jobs
TIME TECHNOPLAST
Area Sales Manager
Permanent · Andheri
LIFE TURN MANAGEMENT CONSULTANT
sr. Manager Production - Sricity, Tada - Mnc Company - Engineering Ind
Permanent · Tada
MCKENZIE
Hiring For Retail Store Merchandiser / Manager
Permanent · Chennai
V2B GLOBAL CONSULTANTS
sr Technician Apparel -Buying Office
Permanent · Gurugram
MANPOWERGROUP SERVICES INDIA
Opening || Horeca Sales Manager || Kolkata
Permanent · Kolkata
ADIDAS
Senior Product Owner - Machine Learning & ai
Permanent · GURUGRAM
ADIDAS
Senior Technology Consultant - Omnichannel
Permanent · GURUGRAM
PUMA
Manager- Warehouse (B2C)
Permanent · Bengaluru
HARMAN FINOCHEM
sr. Manager- Api Production For Srp With Leading Pharma @ Aubad
Permanent · Aurangabad
PNB HOUSING
Area Sales Manager
Permanent · Thane
PNB HOUSING
Area Sales Manager
Permanent · Pune
JM FINANCIAL HOME LOANS LTD
Area Sales Manager - Home Loans
Permanent · Chennai
DANIEL WELLINGTON
IT Support Specialist
Permanent · MUMBAI
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Karaikal
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Thiruvarur
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Tirunelveli
AVANTOR
Area Sales Manager- Lab Consumables
Permanent · Pune
ADIDAS
Manager Brand Activation Originals
Permanent · GURUGRAM
ZACH LIFESTYLE PVT. LTD.
Manager - Content & Social Media
Permanent · MUMBAI
NEW ALFA INTERNATIONAL
Foundry Production Manager
Permanent · Dubai
MEDCIS PATHLABS
Medcis Pathlabs is Hiring For Pathology Area Sales Manager
Permanent · Visakhapatnam
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Bhubaneswar
By
Reuters API
Published
Mar 21, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Budget fashion brand H&M launches on Alibaba's Tmall in China

By
Reuters API
Published
Mar 21, 2018

H&M, the world's second-biggest fashion retailer, launched its core brand on Alibaba's giant online marketplace Tmall on Wednesday to try to keep up with competition in China.





It is the first time that H&M, which also has seven newer add-on labels, has sold its main budget apparel brand through a third party. By moving on to Tmall, it is playing catch-up with some of its major rivals.

Market leader Inditex's main brand Zara opened an online store on Tmall in 2014, joining western brands such as Gap and ASOS , while Amazon joined in 2015, alongside its own online store in the country.

Sweden's H&M launched its own independent online store in China in 2014, after entering the country around a decade ago, but China's e-commerce market is dominated by virtual shopping centres such as Alibaba's Tmall and Taobao.

Magnus Olsson, H&M's China country manager, said in an interview in Shanghai that H&M needs to be on the platforms where most of the customers are, adding that pricing and offering on Tmall would differ little from that on hm.com in China.

The H&M group has seen sales growth stall and shares dive in recent years as it has struggled to adapt to the shift online. It sees future growth mainly in new markets such as China although the bulk of business is still in Europe.
Last year the group generated around 11 billion Swedish crowns (£924.35 million) of its total 200 billion in revenues in China where it has around 500 of its 4,700 stores.

REGIONAL FASHIONS

Olsson said competition was getting tougher in China amid a major shift online that was boosting rivals and increasing price transparency, and H&M was now adapting its ranges more in the country to meet regional demand. 

"Something we're really focusing on is trying to understand where consumer behaviour, and especially here, the fashion sense of the consumer is heading," he said. "We create more and more Asia specific or China specific collections."

H&M, which had already launched its Monki brand on Tmall, plans to launch its other brands too on the platform.
Olsson expects the Tmall partnership to help pave the way for store expansion in smaller Chinese cities where brand recognition is still slim.

"There are also other advantages with the Tmall tie-up and that is that in most of the tier 3 or 4 cities where we're not present, H&M might not be as well known, but Tmall is, so they find H&M through that platform until we come with a store," he said.

 

© Thomson Reuters 2023 All rights reserved.