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Published
Sep 27, 2017
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Budapest celebrates Indian fashion at Alluring India

Published
Sep 27, 2017

Both traditional and fusion Indian fashion was celebrated at the Balna in Budapest, Hungary, in an event organised by the Embassy of India and Gait-N-Grace’s Managing Director, Vinay Gupta.

Alluring India displayed Indian fashion on a Hungarian stage - India in Hungary- Facebook


As part of a late celebration of India’s 70th year of independence, the embassy held the “Alluring India 2017” fashion show and it was the first event of its type to both display traditional and fusion Indian fashion on a large scale in Hungary and to have live social media event coverage. The event took place on September 21 and was in collaboration with the Incredible India tourism campaign.

The event featured a fashion show that included traditional garments such as lehengas, sarees, and gowns, but more experimental garments were also displayed to give a rounded picture of current Indian fashion as well as its heritage. A live saree draping demonstration showing different styles also took place. One of the designers featured in the fashion show was Charu Parashar of the brand Parashar who showed two bridal collections entitled “Regal Saree” and “Various Moods” and another was Payal Keyal of the brand Keyal who showed contemporary versions of traditional garments.

An array of guests attended the event including Rahul Chhabra, the Indian Ambassador who introduced the event. A mix of ambassadors, officials, and businessmen gathered to witness this display of Indian fashion and culture and a dinner was also served that included Indian specialities. Cultural ties between Hungary and India appear to be strengthening and there will also be an Indian film festival in the country from October 3 to 11. 

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